Dr Chris Snijman

Website Design for a Cosmetic & Reconstructive Plastic Surgeon

Dr Chris Snijman is a skilled Cosmetic & Reconstructive Plastic Surgeon, consulting at Mediclinic Morningside Hospital in South Africa.

Chris asked us conceptualize and design a new logo and brand identity, redesign his website, and increase online bookings with a lead generation strategy.

Our team has successfully created a practical, modern, and chic website that seamlessly integrates Crisalix 3D simulation. Alongside that, we have developed a new brand identity and logo for his practice.

Our team has successfully created a practical, modern, and chic website that seamlessly integrates Crisalix 3D simulation. Alongside that, we have developed a new brand identity and logo for his practice.

Play the video for a short tour of Dr Snijman’s website.

The Brief

Brand Identity & Website Redesign

Dr Chris Snijman approached us to refresh and redesign his website, improve mobile usability, and to incorporate Crisalix 3D Simulation.

Patients can sign-up for an account via the Crisalix 3D Portal to capture images of before plastic surgery procedures and simulate the possible outcome. He asked us to theme the platform with his new brand elements and integrate with the new website.

Chris also asked us to design a new brand identity and logo. His previous logo and iconography had a strong focus on breast and body cosmetic procedures. He wanted the new brand identity to reflect his ongoing passion for facial aesthetic surgery, with less emphasis on body procedures.

The Solution

Not only a modern website but a new way to undergo a consultation.

We got to work on a practical yet modern and chic redesign, incorporating new rich colors and a warm feel in the new brand identity. A new logo was designed to reflect his focus on facial aesthetic plastic surgery.

Emphasis was placed on user experience. Extensive use of call-to-action elements, informative content, accolades, articles and before/after images were used to showcase his expertise and generate more leads.

By incorporating Crisalix, patients can make a virtual booking with Dr Snijman, enabling him to prepare 3D renders of before and after plastic surgery procedures.

We implemented on-page SEO including an XML sitemap and optimized page URLs, Google Console integration, page speed improvements and GA4, along with Google Ads marketing.

The Outcome

A website easy to navigate, fast on mobile, with more bookings.

Plastic surgery can be a difficult market when it comes to search engine placement and especially adhering to Google Ads Medical Policy. We are experts in this area having worked with plastic surgeons for many years.

The new website has experienced a 56.9% increase in conversions with a 40% increase in mobile clicks from Google, as well as a 200% increase in organic visits..

Patients are now able to access 3D renders online to visualize their face or body in the privacy of their home, and discuss their simulated “before and after” 3D images with those closest to them to help them make the right decision.