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Sandton Aesthetic Institute
Web Design and eCommerce development for a leading Aesthetic Clinic in Johannesburg
Sandton Aesthetic Institute is led by the internationally acclaimed Dr Alastair Clark. SAI offers aesthetic treatments prescribed and guided by international medical aesthetic protocols – from skin renewal treatments and non-surgical beauty lifts to extended weight management programmes.
Since 2007, our team has been deeply involved in building and enhancing the SAI brand. Through our continuous efforts, we have successfully implemented a range of online solutions that have contributed to SAI’s rapid growth.
Play the video for a short tour of the Sandton Aesthetic Institute website.
The Brief
Create a Stunning Website with Seamless Online Bookings and eCommerce
In 2007, Dr. Clark of Sandton Aesthetic Institute (SAI) approached our team with the objective of establishing a strong online presence and exploring new marketing channels.
At the time, SAI had a small website footprint and desired a more substantial and visually appealing online platform to engage beauty enthusiasts and attract new clients interested in aesthetic treatments.
As our partnership progressed, their requirements expanded to include a blogging platform, micro-sites dedicated to executive treatments and fillers, and promotional email campaigns.
By the mid-2000s, SAI had successfully launched their own in-house skincare product brand. This led to the development of an eCommerce website, initially offering a wide range of premium international skincare products.
Recently, SAI introduced their OPALESCE brand of skin whitening capsules. They entrusted us with building a micro-site and creating an online marketing campaign specifically targeting resellers and consumers interested in this product line.
The Solution
A Stunning Website with Online Bookings and eCommerce Store.
We created a fresh, user-friendly, and responsive website to provide comprehensive information about the various aesthetic treatments available at the clinic.
To streamline the appointment booking process, we developed an online booking system that allows patients to easily schedule appointments.
In addition to the website, we built a dedicated Blog that features new and informative articles on a monthly basis. These articles are promoted across social media platforms and Google organic listings to maximize their reach and engagement.
To facilitate the sale of the Sandton Aesthetics brand of homecare products, we developed an eCommerce store. This store offers an extensive range of popular international brands, providing customers with convenient access to high-quality products.
Our team manages all aspects of their online marketing efforts, which includes graphic design, organic SEO, Google Ads, as well as providing Email Marketing and List Management services through our CRM platform.
The Outcome
Unparalleled Market Leaders in the Aesthetic Treatment Consumer Segment.
SAI’s comprehensive digital marketing strategy has propelled them to a leading position in the local aesthetic consumer market.
Their online channels play a crucial role in driving treatment bookings. This success can be attributed to their extensive collection of factual, informative, and credible content, which is strategically distributed across their websites, social media platforms, and online beauty publications.
The eCommerce store has experienced significant growth in online sales over the past few years, aided by regular promotions and incentives for loyal customers. Furthermore, the seamless integration between the online store and in-clinic services enables easy conversion of online consumers into booking in-clinic aesthetic treatments.
We think you are the best!
Its an absolute pleasure working with the edot Digital team.
They design and maintain our websites, provide online services, and they provide excellent support. They are always available to make changes or add products at short notice and make upgrades.
We just leave it to them to keep things running smoothly!
Nicky Clark – eCommerce Manager, Sandton Aesthetic Institute