Hosting, Design, Technical SEO and Google Ads, all under one roof.
Analyte Consulting
Web Design and SEO for a leading Process Control consultancy.
From Mining to Manufacturing, Petrochemicals to Logistics, the ANALYTE Team specialises in enhancing your operations through expert data-driven solutions.
The redesign of the Analyte website, coupled with a targeted SEO content strategy, has significantly improved user experience, search engine visibility, and conversion rates.
By focusing on user needs and optimizing content for search engines, Analyte now enjoys a stronger online presence and continues to thrive in the competitive process control industry.
Play the video for a short tour of the Analyte website.
The Brief
Create a modern, user-friendly, and visually appealing website.
The key challenges:
- Outdated Design: The website had an outdated design, failing to instill confidence in visitors.
- Poor User Experience: Navigation was cumbersome, and the site lacked clear calls-to-action (CTAs), causing visitors to struggle to find relevant information.
- Low Search Engine Visibility: The site’s content was not optimized for search engines, resulting in poor rankings and limited organic traffic.
The Solution
Redesigned User-Centric Website
We conducted extensive research to understand the target audience and their needs. This was followed with a Q&A session with all department heads, to write new content for the website.
Our design team created a modern, user-friendly interface with a clean and intuitive navigation structure. We incorporated responsive design principles to ensure a seamless experience across all devices.
We optimized the website with high-value helpful content while maintaining readability and relevance. New landing pages were created to target specific services and industries, improving the site’s overall SEO architecture.
Clear CTAs were strategically placed throughout the site, guiding users towards desired actions such as requesting a consultation or contacting the company.
We addressed performance issues, optimizing page load times to enhance the user experience. Security protocols were implemented to protect user data and maintain the trust of clients and partners.
The Outcome
Significantly improved user experience, search engine visibility, and conversion rates.
Enhanced User Experience:
- User feedback has been overwhelmingly positive, with a significant reduction in bounce rates and increased time spent on the site.
Improved Search Engine Rankings:
- Organic traffic increased by 50% within the first three months after the website redesign.
- Key landing pages started ranking on the first page of Google search results for relevant industry-specific keywords.
Strengthened Brand Image:
- The modern design and improved user experience have boosted the client’s reputation, reinforcing their position as a trusted laboratory services provider.
I would gladly recommend them!
Our company partnered with Edot to revamp our website. The team brought with them a wealth of experience and went the extra mile to understand our business and deliver a quality product. I would gladly recommend them! Thanks for making us feel like a valued client and your professional conduct!
Wimpie West – Analyte Consulting