SofiArte Macrame

eCommerce, Web Design and Logo Design for a Macrame Artist

SofiArte Macrame offers creative and sustainable solutions by creating elegant and durable macrame pieces for home decor, daily use and special events.

SofiArte Macrame

The Brief

Design a brand identity and eCommerce website to sell macrame products.

The key requirements:

  • Design a logo and brand identity, including marketing material to be used at local markets in the area.
  • Design a clean, visually appealing website to market the artist, classes and products.
  • Develop an Online Store with YOCO payments, to sell macrame products online.
  • Improve Search Engine Visibility: Write quality content and articles, optimized for search engines, including technical and on-page SEO.

The Solution

Redesigned User-Centric Website

Navigation and Layout:

  • Clean and intuitive navigation with clear categories such as “Shop Collection,” “Custom Orders,” and “Macrame Classes.”
  • Easily accessible product categories (Plant Hangers, Keyrings, Bottle Holders, Bags, Wall Hangings).
  • Engaging visuals with high-quality images of products.

E-commerce Capabilities:

  • Online store with detailed product listings, prices, and an option to add items to the cart.
  • Custom orders and macrame classes available, providing a personalized shopping experience.

User Engagement:

  • Blog section with updates on macrame classes and market events.
  • Email subscription form for exclusive updates.
  • Social media integration (Instagram, Facebook, YouTube, TikTok, Pinterest).

The Outcome

Significantly improved user experience, search engine visibility, and conversion rates.

Handcrafted Artistry: The website emphasizes the handcrafted nature of the products, showcasing the intricate details and unique designs of macrame items.

Customization and Classes: Offering custom orders and macrame classes adds a personal touch, catering to both buyers and hobbyists.

Visual Appeal: The high-quality images and elegant design create a visually appealing experience, enhancing the overall aesthetic of the site.

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We are a web design and eCommerce agency with extraordinary talents committed to help you get real business results from your digital investment.


We are a web design and marketing agency with extraordinary talents committed to help you get real business results from your digital investment.