Established in 1982, Parsons home Appliances specialise in all Domestic Spares, Repairs and Servicing, Domestic Appliances, Audio/Sound and Vision, Home and Office Furniture.
Our focus was on creating a budget-friendly E-commerce store specifically tailored to cater to the Northern Cape region.
The store was designed to effectively showcase new products, highlight promotions, and provide seamless purchasing options for customers in the area.
Play the video for a short tour of the Parsons Home Appliances website.
Parsons Home Appliances, an established home goods retailer since 1982, sought a cost-effective eCommerce store to explore online sales opportunities in the Northern Cape region and surrounding areas. The company also offers delivery and installation of home appliances to farms and remote locations.
As a family-owned business, it was crucial for the website to reflect their brand values of service excellence, competitive pricing, and exceptional after-sales customer care.
To ensure smooth operations, staff training was conducted to manage eCommerce website inventory and pricing. Additionally, checkout and delivery options were restricted exclusively to the Northern Cape region, aligning with the company’s service capabilities.
We developed a user-friendly, clean, and simple eCommerce website using the Woocommerce platform.
To empower their staff, our team conducted training sessions on inventory management, basic SEO practices, and image optimization.
We designed the back-office system with ease-of-use in mind, providing department-specific administrative permissions for seamless workflow.
The checkout process was customized to offer delivery options exclusively for customers located in the Northern Cape region.
To enhance visibility and drive sales, we implemented social media marketing campaigns and utilized Google Ads to attract targeted traffic to the website.
The website has been very helpful in showcasing new products and promotion to consumers in Kimberley and especially the outlying areas, such as the farming and tourism community.
Loyal customers in outlying areas can browse new products and receive doorstep delivery and installation services.
We have grown their Facebook audience to just over 3500 loyal followers in Kimberley and surrounding areas..
