SLT Architects is a reputable, forward-thinking and award-winning architectural firm based on the southern tip of Africa in Century City, Cape Town. The company has evolved over many decades since 1973 to its current form.
SLT asked us to design a modern new website with top-notch SEO to showcase their achievements and to attract new clients across Southern Africa.
With the expertise of our team, we have crafted a fresh, minimalist, and sleek new website that embodies the evolution and emergence of the next chapter in their progressive practice.
Play the video for a short tour of the SLT website.
2020 saw a rebrand, new vision and mantra for SLT Architects.
SLT Architects approached us to design a fresh, minimalist and sleek new website to usher in the evolution and emergence of the next chapter of their progressive practice.
The previous website was outdated and the software had reached end of life. The WordPress website was bloated and SEO needed improvement.
SLT wanted a modern new website with top-notch SEO to showcase their achievements and to attract new clients across Southern Africa.
The new website was built on the Elementor Pro framework with a barebone theme. The website is a beautiful showcase of their project portfolio, easy to navigate and ultra-fast on mobile devices.
Our comprehensive on-page SEO strategy involved implementing optimized page URLs, removing obsolete links from Google Search, and strategically repositioning the new website for improved visibility.
To enhance user experience and accelerate loading times, we successfully implemented a caching framework, ensuring faster requests and smoother browsing.
Furthermore, we provide ongoing assistance to SLT, supporting them with GA4 measurement, software updates, and content maintenance on a monthly basis.
By improving navigation and project filters, the end result was a fast consumption of content – projects are easily reachable from every point of the website. Portfolio pages feature the perfect balance of beautiful imagery and content for a client to make a quick decision.
SEO was implemented by grouping projects into relevant categories, such as Industrial, Residential and Commercial. Category and project URLs were optimized using keyword-rich phrases corresponding to well-written and unique on-page content.
This has resulted in SLT topping Google Search for numerous keyword searches across various architectural service categories, with a 200% increase in organic visitor traffic.
