Hosting, Design, Technical SEO and Google Ads, all under one roof.
Dr Doug Beere
Website Design, SEO & AEO Optimisation for a Specialist Maxillofacial and Facial Cosmetic Surgeon
Dr Douglas Beere is a highly experienced Maxillofacial and Facial Cosmetic Surgeon based in Durban, South Africa. With a demanding surgical schedule and a highly specialised field of expertise, his online presence needed to reflect the level of professionalism, trust, and clinical authority patients expect when researching complex facial, jaw, oral, and reconstructive procedures.
The new website gives Dr Beere a far stronger online presence: professional, modern, informative, and structured for search visibility.
The Brief
Rebuild the website into a polished, professional, SEO-ready platform that could support patient education, improve search visibility, and present Dr Beere’s expertise with greater clarity and credibility.
Dr Beere approached Edot Digital with an existing website that no longer represented the quality of his practice. The site relied heavily on template-based design, over-used stock imagery, limited content depth, and a navigation structure that made it difficult for patients to find the information they needed.
As a busy surgeon, Dr Beere did not have the time to source new imagery, write extensive procedure pages, or manage the technical migration process. Edot Digital therefore took a full-service approach, handling strategy, content development, design, migration, hosting, SEO, AEO, and performance optimisation.
The Solution
A Professional WordPress Website Built for Trust, Search, and Patient Education.
Edot Digital designed and developed a new WordPress website using Elementor Pro, giving Dr Beere a modern, flexible, and high-performance platform that could grow with his practice.
The new website was built around three priorities: professional credibility, clear patient navigation, and long-term organic visibility.
Instead of relying on generic aesthetic stock photography, we created a more considered visual direction. Custom procedure-focused imagery was designed to support key treatment pages, while carefully selected lifestyle imagery was used to create a more human, premium, and trustworthy feel.
The content strategy focused on expanding Dr Beere’s existing material into detailed procedure-led pages. These pages were written to help patients understand conditions, treatment options, expected processes, and when to consult a specialist. This approach supported both SEO and AEO by creating clear, structured, answer-focused content that can be understood by users, Google, and AI-powered search systems.
SEO, AEO and AI Search Optimisation
Built for Google Search, AI Overviews, and Answer Engines
The new website was developed with advanced on-page and technical SEO from the ground up.
Our optimisation work included:
- Keyword and topic research for maxillofacial and facial cosmetic procedures
- Restructured service and procedure page architecture
- SEO-optimised page titles, headings, metadata, and internal linking
- Expanded procedure content aligned with patient search intent
- AEO-focused formatting for question-based searches and AI-generated answers
- Technical SEO improvements for crawlability and indexation
- Clean URL structures and improved navigation pathways
- Image optimisation and performance-focused asset handling
- Improved site speed using WP Rocket and caching configuration
The content needed to demonstrate experience, specialist expertise, authority, and trust without making exaggerated claims or relying on generic medical marketing language.
The result is a stronger content foundation that supports patients at different stages of their research journey, from early condition awareness through to specialist consultation intent.
Hosting and Technical Migration
A Cleaner, Faster Foundation
As part of the project, Edot Digital migrated Dr Beere’s domain from the previous Wix environment to our hosting servers.
This gave the website a stronger technical foundation, better control over performance, and a more scalable platform for future SEO growth.
The website was then configured with WP Rocket and caching to improve load performance, particularly for mobile users who often search for medical services while comparing specialists, procedures, and locations.
Digital Footprint and Authority Building
Identifying Search Visibility Opportunities Beyond the Website
During the SEO research phase, we identified that Dr Beere had limited supporting digital visibility, despite being recognised as one of South Africa’s respected maxillofacial surgeons.
To support long-term SEO growth, Edot Digital provided research into potential backlink and citation opportunities. This included identifying relevant directories, professional listings, medical citation sources, and authority-building opportunities that could help strengthen his broader digital presence.
For a specialist medical practice, these signals matter. Strong citations, accurate practice information, and relevant third-party references all help support trust, local SEO, and visibility across search platforms.
The Outcome
A Specialist Website That Looks the Part and Works Harder in Search
The completed website gives Dr Beere a far stronger online presence: professional, modern, informative, and structured for search visibility.
Patients can now navigate the website more easily, explore detailed procedure information, and gain a clearer understanding of Dr Beere’s areas of expertise before making contact.
The new design moves away from generic medical templates and stock-heavy presentation. Instead, it positions the practice with a premium, specialist-focused identity supported by strong content, improved technical performance, and a more strategic SEO foundation.
Most importantly, the website now works as a proper digital asset for the practice, not just an online brochure.
I'm blown away
Thanks for everything.
I am very happy!
Doctor Douglas Beere