The official South African importer and distributor for Audio Note (UK), now Europe’s largest and most prestigious manufacturer of ultra-performance valve based home audio equipment.
Andy Smith asked us to create a website to reflect the prestigious quality of the Audio Note brand and product line for the Audiophile market in South Africa.
We have meticulously designed a website that places utmost priority on meeting customer requirements within each product category, ensuring seamless comparison of product specifications.
Additionally, our eCommerce functionality enables customers to conveniently purchase exclusive imported LPs and CDs directly from our online store.
Play the video for a short tour of the Audio Note (SA) website.
Create a website to reflect the prestigious quality of the Audio Note brand and product line available in South Africa.
Audio Note cater to a niche audiophile market, with customers having a high level of expertise and expectations around the exclusivity of audio equipment and the quality of sound reproduction.
The website had to communicate trust, exclusivity and provide a wealth of technical information around build quality and the components used throughout the product range.
In addition, Audio Note asked us to develop an eCommerce store to sell the range of Stockfisch records and CD’s online.
We have developed a customer-oriented website that focuses on meeting the specific requirements of each product category, enhancing the ease of comparing product specifications.
The website boasts exceptional speed, thanks to the implementation of server-side caching and CDN functionality. Furthermore, it offers effortless navigation and presents comprehensive product specifications and data sheets.
To enhance user experience, we have incorporated mobile-only filter menus, content blocks, and compelling call-to-action buttons across different product sections.
The eCommerce store, built on the robust Woocommerce platform, provides customers with the opportunity to purchase exclusive imported LPs and CDs.
Our marketing strategy comprises a potent blend of promotional materials, including product reviews, a captivating newsletter, impactful social media marketing, and targeted Google Ads.
By implementing an SEO optimized strategy and targeted Google Ad Campaigns, we have witnessed a remarkable improvement in the quality of customer leads and audition bookings.
Our approach specifically targets a highly discerning audience during both the research and purchase phases, ensuring optimal engagement and conversion rates.
I cannot speak highly enough about the service and interest that edot has shown in my business. One is always careful when starting your journey into cyber space.
edot made the transition very easy and at a reasonable price. Since then we have not had one day out of action and changes and issues are done in a flash. Many thanks to Steve and the team, I am not sure where I would be without them.
Andy Smith ~ Director, Audio Note South Africa
